What does it take to work in Marketing? Browse our latest jobs for Marketers from top media and creative employers. Learn more about the requirements and responsibilities of a Marketing job.
What does someone who works in Marketing do?
Typically, people who work in marketing are responsible for developing and executing strategies to promote brands, products, and services, ultimately aiming to meet business goals. They monitor trends and develop advertising campaigns based on their audience. They also work to build greater brand awareness of the products and services that the company offers. There are many different types of marketing, such as branding, advertising, email, social media, referral, search engine, and more.
What are the responsibilities of someone who works in Marketing?
Some of their primary responsibilities include:
- Optimizing websites for the search engines
- Writing engaging sales copy
- Capturing sales leads
- Building email campaigns
- Tracking and analyzing website ROI
- Running advertising and marketing campaigns
- Tracking KPIs
What are the requirements to work in Marketing?
Because there are different kinds of Marketing, the requirements that employers look for can vary. However, typically someone entering this field needs at least a bachelor’s degree in Marketing, Business, or a related field. Sometimes employers even look for a candidate with an MBA. Additionally, experience within a type of marketing, whether it be branding, advertising, email, social media, etc. is preferred. Someone entering this field must have experience executing marketing campaigns from beginning to end, must be familiar with KPIs, and must have excellent written and oral communication skills. They also must have knowledge of the current markets they’d be working with and stellar time management skills.
PHOENIX DIGITAL MARKETING SERVICES
We offer a wide array of digital marketing services to assist small businesses and nonprofits increase their online presence and maximize their return on investment with digital marketing strategies that are customized to each individual organization.
CRM SETUP & MANAGEMENT
We are experienced with several different CRM platforms and can help you setup your business or nonprofit to have better relationships with your customers, track sales and marketing and automate marketing processes so that no leads get left behind. We are part of the HubSpot Provider Partner Program, the MailChimp Partner Program and are a Salsa Labs Partner.
DIGITAL MARKETING STRATEGY
We will help you determine the best strategy to use for your digital marketing and what channels will be the most beneficial: email marketing, social media marketing, search engine marketing (SEM), PPC, video and more. We usually recommend a multichannel or omni-channel marketing approach utilizing the power of several different channels to communicate your message.
EMAIL MARKETING
We can help you develop an email marketing strategy that will help reach existing customers, nurture leads and increase conversions using responsive email templates and marketing automation. When combined with other digital media like retargeting ads and social media marketing, your email marketing strategy can be a highly effective method for increasing your audience and creating more loyal customers.
SOCIAL MEDIA MAKRETING
New to social media marketing? We can help you establish the right social media marketing strategy or your business or organization and begin capitalizing on your social media presence. Unsure which social media platforms are right for your business? We can help you determine which platforms your audience can be found on and what content to share with them.
SEO & SEM
Your website’s ranking in the search engines is an important part of marketing your business or organization online. Making sure that your pages are optimized with appropriate keywords, proper HTML make up,meta information and well written text all contribute to your website’s SEO. We can help you rank higher by helping manage your SEO and market your organization properly on the search engines.
MARKETING AUTOMATION SETUP
Automating basic marketing functions (such as welcome emails, social posts and nurture campaigns) is an absolute must these days. In addition to freeing up your valuable time, marketing automation can deliver the right content to the right people at the right time – even when you’re not open or at your computer! We can help setup marketing automation that can help you maintain good relationships with your customers and increase conversion
Our Digital Marketing Programs
Using our digital marketing programs, we can find a program for you that best fits your business or nonprofit’s needs. Use all of the features available in our programs or just some of them, it’s up to you. Just as there’s no one-size-fits-all digital marketing strategy, choose the services that are right for your business or organization.
Growing your business or organization can be tough. Using our digital marketing, though, can help you build your audience, engage them where they are – on social media, email and search engines like Google – and help convert consumers into customers.
All of our programs are affordable a la carte options that helps you build an integrated multichannel marketing plan for your business or organization. It allows you to collect information about your audience and act on insights using a single dashboard with real-time statistics.
Need a more custom digital marketing solution? We have been helping businesses and nonprofits for years to develop strong digital marketing strategies that work. We can help you to develop your digital marketing strategy too, to increase conversions and your ROI.
Just a few of the ways we can help you with your digital marketing:
- CRM Setup & Management
- Email Campaign Design & Execution
- Landing Page Design & Setup
- Social Media Ad Campaign Setup
- Scheduled Social Media Posting
- SEO & SEM
- Content marketing & blogging
